Cita APA (7th ed.)

Kotler, P. (2003). marketing insignts from A to Z. Wiley India.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Insignts from A to Z. New Delhi: Wiley India, 2003.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Insignts from A to Z. Wiley India, 2003.