APA-referens (7:e uppl.)

Kotler, P. (2003). marketing insignts from A to Z. Wiley India.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Insignts from A to Z. New Delhi: Wiley India, 2003.

MLA-referens (9:e uppl.)

Kotler, Philip. Marketing Insignts from A to Z. Wiley India, 2003.