APA (7th ed.) Citation

Peter, J. (1997). Consumer behaviour and marketing strategy. Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Consumer Behaviour and Marketing Strategy. Chicago: Irwin, 1997.

MLA (9th ed.) Citation

Peter, J. Consumer Behaviour and Marketing Strategy. Irwin, 1997.

Warning: These citations may not always be 100% accurate.