Fifield, P. (2007). Marketing strategy: The difference between marketing and markets (third.). Butterworth Heinemnn.
Citação norma ChicagoFifield, Paul. Marketing Strategy: The Difference Between Marketing and Markets. third. Oxford: Butterworth Heinemnn, 2007.
Citação norma MLAFifield, Paul. Marketing Strategy: The Difference Between Marketing and Markets. third. Butterworth Heinemnn, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.