Fifield, P. (2007). Marketing strategy: The difference between marketing and markets (third.). Butterworth Heinemnn.
Chicago Style (17. basım) AtıfFifield, Paul. Marketing Strategy: The Difference Between Marketing and Markets. third. Oxford: Butterworth Heinemnn, 2007.
MLA (9th ed.) AtıfFifield, Paul. Marketing Strategy: The Difference Between Marketing and Markets. third. Butterworth Heinemnn, 2007.
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