APA (7th ed.) Citation

Mathur, U. (2008). Advertising management: Text and cases (3rd.). New Age International.

Chicago Style (17th ed.) Citation

Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Delhi: New Age International, 2008.

MLA (9th ed.) Citation

Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Age International, 2008.