Cita APA (7a ed.)

Mathur, U. (2008). Advertising management: Text and cases (3rd.). New Age International.

Cita Chicago Style (17a ed.)

Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Delhi: New Age International, 2008.

Cita MLA (9a ed.)

Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Age International, 2008.