Mathur, U. (2008). Advertising management: Text and cases (3rd.). New Age International.
Chicagoスタイル(17版)引用形式Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Delhi: New Age International, 2008.
MLA(9版)引用形式Mathur, U.C. Advertising Management: Text and Cases. 3rd. New Age International, 2008.
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