Mathur, U. (2008). Advertising management: Text and cases (3rd.). New Age International.
Chicago Style (17. basım) AtıfMathur, U.C. Advertising Management: Text and Cases. 3rd. New Delhi: New Age International, 2008.
MLA (9th ed.) AtıfMathur, U.C. Advertising Management: Text and Cases. 3rd. New Age International, 2008.
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