APA (7th ed.) Citation

Jones, J. P. (1998). What's in a brand? TMH.

Chicago Style (17th ed.) Citation

Jones, John Philip. What's in a Brand? New Delhi: TMH, 1998.

MLA (9th ed.) Citation

Jones, John Philip. What's in a Brand? TMH, 1998.

Warning: These citations may not always be 100% accurate.