Cita APA (7th ed.)

Cheverton, P. (2000). Key marketing skills ( with floppy). Kogan Page.

Cita Chicago (17th ed.)

Cheverton, Peter. Key Marketing Skills ( with Floppy). London: Kogan Page, 2000.

Cita MLA (9th ed.)

Cheverton, Peter. Key Marketing Skills ( with Floppy). Kogan Page, 2000.