Lovelock, C. (2001). Services marketing: People ,technology,strategy. Addison Wesley Longman.
Cita Chicago (17th ed.)Lovelock, Christopher. Services Marketing: People ,technology,strategy. Delhi: Addison Wesley Longman, 2001.
Cita MLA (9th ed.)Lovelock, Christopher. Services Marketing: People ,technology,strategy. Addison Wesley Longman, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.