Cita APA (7th ed.)

Pringle, H. (2009). Brand immortality: How brands can live long and proper. Kogan Page.

Cita Chicago (17th ed.)

Pringle, Hamish. Brand Immortality: How Brands Can Live Long and Proper. London: Kogan Page, 2009.

Cita MLA (9th ed.)

Pringle, Hamish. Brand Immortality: How Brands Can Live Long and Proper. Kogan Page, 2009.