APA (7th ed.) Citation

Aaker, D. (1995). Marketing research (5th.). John wiley.

Chicago Style (17th ed.) Citation

Aaker, David. Marketing Research. 5th. New york: John wiley, 1995.

MLA (9th ed.) Citation

Aaker, David. Marketing Research. 5th. John wiley, 1995.

Warning: These citations may not always be 100% accurate.