Cita APA (7th ed.)

Aaker, D. (1995). Marketing research (5th.). John wiley.

Cita Chicago (17th ed.)

Aaker, David. Marketing Research. 5th. New york: John wiley, 1995.

Cita MLA (9th ed.)

Aaker, David. Marketing Research. 5th. John wiley, 1995.