APA-viite (7. p.)

Aaker, D. (1995). Marketing research (5th.). John wiley.

Chicago-viite (17. p.)

Aaker, David. Marketing Research. 5th. New york: John wiley, 1995.

MLA-viite (9. p.)

Aaker, David. Marketing Research. 5th. John wiley, 1995.