APA (7th ed.) Citation

Cooper, A. (2004). How to plan advertising (2nd.). Thomson Learning.

Chicago Style (17th ed.) Citation

Cooper, Alan. How to Plan Advertising. 2nd. Australia: Thomson Learning, 2004.

MLA (9th ed.) Citation

Cooper, Alan. How to Plan Advertising. 2nd. Thomson Learning, 2004.

Warning: These citations may not always be 100% accurate.