Cita APA (7th ed.)

Rapp, S. (1987). Maximarketing: The new direction in advertising. McGraw Hill.

Cita Chicago (17th ed.)

Rapp, Stan. Maximarketing: The New Direction in Advertising. NewYork: McGraw Hill, 1987.

Cita MLA (9th ed.)

Rapp, Stan. Maximarketing: The New Direction in Advertising. McGraw Hill, 1987.