Rapp, S. (1987). Maximarketing: The new direction in advertising. McGraw Hill.
Lua i Stíl Chicago (17ú heag.)Rapp, Stan. Maximarketing: The New Direction in Advertising. NewYork: McGraw Hill, 1987.
Lua MLA (9ú heag.)Rapp, Stan. Maximarketing: The New Direction in Advertising. McGraw Hill, 1987.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.