Cita APA (7th ed.)

Mohan, M. (1989). Advertising management: Concepts and cases. T M H.

Cita Chicago (17th ed.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.

Cita MLA (9th ed.)

Mohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.