APA (7th ed.) Citation

Mohan, M. (1989). Advertising management: Concepts and cases. T M H.

Chicago Style (17th ed.) Citation

Mohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.

MLA (9th ed.) Citation

Mohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.