Mohan, M. (1989). Advertising management: Concepts and cases. T M H.
Chicago Style aipamenaMohan, Mahendra. Advertising Management: Concepts and Cases. New Delhi: T M H, 1989.
MLA aipamenaMohan, Mahendra. Advertising Management: Concepts and Cases. T M H, 1989.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.