McDonald, M. (2005). Marketing plans: How to prepare them: how to use them. Elsevier International.
Cita Chicago (17th ed.)McDonald, Malcolm. Marketing Plans: How to Prepare Them: How to Use Them. Amsterdam: Elsevier International, 2005.
Cita MLA (9th ed.)McDonald, Malcolm. Marketing Plans: How to Prepare Them: How to Use Them. Elsevier International, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.