Cita APA (7th ed.)

Hooley, G. J. (2009). Marketing strategy & competitive positioning 4ed (4.). Pearson Education.

Cita Chicago (17th ed.)

Hooley, Graham J. Marketing Strategy & Competitive Positioning 4ed. 4. New Delhi: Pearson Education, 2009.

Cita MLA (9th ed.)

Hooley, Graham J. Marketing Strategy & Competitive Positioning 4ed. 4. Pearson Education, 2009.