Cita APA (7th ed.)

Kotler, P. (2006). Marketing management (12th.). Prentice Hall of India.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management. 12th. New Delhi: Prentice Hall of India, 2006.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management. 12th. Prentice Hall of India, 2006.