Cita APA (7th ed.)

Cundiff, E. (1974). Fundamentals of modern marketing (2nd.). Prentice Hall.

Cita Chicago (17th ed.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Delhi: Prentice Hall, 1974.

Cita MLA (9th ed.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Prentice Hall, 1974.