APA-viite (7. p.)

Cundiff, E. (1974). Fundamentals of modern marketing (2nd.). Prentice Hall.

Chicago-viite (17. p.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Delhi: Prentice Hall, 1974.

MLA-viite (9. p.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Prentice Hall, 1974.