APA-referens (7:e uppl.)

Cundiff, E. (1974). Fundamentals of modern marketing (2nd.). Prentice Hall.

Chicago-referens (17:e uppl.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Delhi: Prentice Hall, 1974.

MLA-referens (9:e uppl.)

Cundiff, E. Fundamentals of Modern Marketing. 2nd. Prentice Hall, 1974.