Cita APA (7th ed.)

Govindarajan, V. (2010). The other side of innovation. Harvard Business School Press.

Cita Chicago (17th ed.)

Govindarajan, Vijay. The Other Side of Innovation. Boston: Harvard Business School Press, 2010.

Cita MLA (9th ed.)

Govindarajan, Vijay. The Other Side of Innovation. Harvard Business School Press, 2010.