APA (7th ed.) Citation

Natten, A. (2005). Branding TV: Principles and practices. Elsevier International.

Chicago Style (17th ed.) Citation

Natten, Alan. Branding TV: Principles and Practices. Amsterdam: Elsevier International, 2005.

MLA (9th ed.) Citation

Natten, Alan. Branding TV: Principles and Practices. Elsevier International, 2005.