APA (7th ed.) Citation

Kumar, R. (2009). Managing Indian brand: Marketing concepts and strategies (second.). Vikas Publications.

Chicago Style (17th ed.) Citation

Kumar, Ramesh. Managing Indian Brand: Marketing Concepts and Strategies. second. Noida: Vikas Publications, 2009.

MLA (9th ed.) Citation

Kumar, Ramesh. Managing Indian Brand: Marketing Concepts and Strategies. second. Vikas Publications, 2009.