Cita APA (7th ed.)

Shankar, A. (2002). Essentials of advertising - S.Y.B.Com (7th.). Sheth.

Cita Chicago (17th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 7th. Mumbai: Sheth, 2002.

Cita MLA (9th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 7th. Sheth, 2002.