Shankar, A. (1999). Essentials of advertising - S.Y.B.Com (5th.). Sheth.
Cita Chicago Style (17a ed.)Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Mumbai: Sheth, 1999.
Cita MLA (9a ed.)Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Sheth, 1999.
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