Cita APA (7th ed.)

Shankar, A. (1999). Essentials of advertising - S.Y.B.Com (5th.). Sheth.

Cita Chicago (17th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Mumbai: Sheth, 1999.

Cita MLA (9th ed.)

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Sheth, 1999.