APA (7th ed.) Citation

Shankar, A. (1999). Essentials of advertising - S.Y.B.Com (5th.). Sheth.

Chicago Style (17th ed.) Citation

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Mumbai: Sheth, 1999.

MLA (9th ed.) Citation

Shankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Sheth, 1999.