Shankar, A. (1999). Essentials of advertising - S.Y.B.Com (5th.). Sheth.
Citación estilo ChicagoShankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Mumbai: Sheth, 1999.
Cita MLAShankar, Amita. Essentials of Advertising - S.Y.B.Com. 5th. Sheth, 1999.
Warning: These citations may not always be 100% accurate.