Cita APA (7th ed.)

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Cita Chicago (17th ed.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

Cita MLA (9th ed.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.