APA (7th ed.) Citation

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Chicago Style (17th ed.) Citation

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

MLA (9th ed.) Citation

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.