Cita APA (7a ed.)

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Cita Chicago Style (17a ed.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

Cita MLA (9a ed.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.