APA-viite (7. p.)

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Chicago-viite (17. p.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

MLA-viite (9. p.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.