Style de citation APA (7e éd.)

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Style de citation Chicago (17e éd.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

Style de citation MLA (9e éd.)

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.