OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.
Citazione stile Chigago Style (17a edizione)OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.
Citatione MLA (9a ed.)OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.