APA citiranje

OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.

Chicago Style (17th ed.) Citation

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.

MLA citiranje

OGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.