OGuinn, T. C. (2009). Advertising and integrated brand promotion (4.). Cengage Learning.
Chicago Style (17. basım) AtıfOGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Australia: Cengage Learning, 2009.
MLA (9th ed.) AtıfOGuinn, Thomas C. Advertising and Integrated Brand Promotion. 4. Cengage Learning, 2009.
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