Bogart, L. (1995). Strategy in advertising. NTC Pub.
Cita Chicago (17th ed.)Bogart, Leo. Strategy in Advertising. Illionis: NTC Pub, 1995.
Cita MLA (9th ed.)Bogart, Leo. Strategy in Advertising. NTC Pub, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.