Ramaswamy , M. (1991). Marketing salesmanship and advertising. Sterling.
Cita Chicago (17th ed.)Ramaswamy , M. Marketing Salesmanship and Advertising. New Delhi: Sterling, 1991.
Cita MLA (9th ed.)Ramaswamy , M. Marketing Salesmanship and Advertising. Sterling, 1991.
Atenció: Aquestes cites poden no estar 100% correctes.