Kapoor, J. (2013). Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House.
Chicago Style (17th ed.) CitationKapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Mumbai: Jaico Publishing House, 2013.
MLA (9th ed.) CitationKapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House, 2013.
Warning: These citations may not always be 100% accurate.