Kapoor, J. (2013). Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House.
Chicago Style (17. basım) AtıfKapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Mumbai: Jaico Publishing House, 2013.
MLA (9th ed.) AtıfKapoor, Jagdeep. Brand Success - Brand Switch Principles & Strategies. Jaico Publishing House, 2013.
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