Cita APA (7a ed.)

Kotler, P. (2003). Marketing Management (11th.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 11th. Delhi: Pearson Education, 2003.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 11th. Pearson Education, 2003.