Cita APA (7th ed.)

Kumar, A. (2013). Marketing Management (2nd.). Vikas Publishing House.

Cita Chicago (17th ed.)

Kumar, Arun. Marketing Management. 2nd. Noida: Vikas Publishing House, 2013.

Cita MLA (9th ed.)

Kumar, Arun. Marketing Management. 2nd. Vikas Publishing House, 2013.