Kotler, P. &. K. (2016). Marketing Management (15th.). Pearson India.
Chicago Style (17th ed.) CitationKotler, Philip & Keller. Marketing Management. 15th. Noida: Pearson India, 2016.
MLA (9th ed.) CitationKotler, Philip & Keller. Marketing Management. 15th. Pearson India, 2016.
Warning: These citations may not always be 100% accurate.